Purchase
Buy Rubicon outright as a long-term capital asset, with volume pricing for organizations.
Rubicon for business
Seating is one of the few tools every employee uses all day. Rubicon turns it from a recurring expense into a long-term asset, with support that stays consistent for decades.
Why now
Office seating is a large, steadily growing market, yet most chairs are still built from materials that wear out. Rubicon focuses on organizations where long hours of seated work make support quality a business cost.
$19BGlobal office chair market, 2026 estimate
5.2%Expected annual growth through 2034
$28.5BProjected market size by 2034
Who we work with
From boutique offices to corporate headquarters, every deployment is sized to the team.
| Team type | Examples | Typical size | What matters most |
|---|---|---|---|
| Small firms | Boutique offices, law firms | 3–10 seats | Fast decisions; a short pilot proves the value |
| Mid-market companies | Tech startups, regional firms | 10–50 seats | Growing teams that want consistent seating as they expand |
| Large enterprises | Corporate offices, institutions | 100+ seats | Standardized deployment and long-term facility planning |
Pricing and value
Rubicon is priced at about $3,100 per seat, in line with high-end ergonomic chairs. The difference shows up over time: what matters is the cost per year of use, not the sticker price.
A typical premium chair costs about $200 a year once replacements are counted. Rubicon costs less per year as soon as it lasts beyond about 15.5 years, and it is designed for 20+.
Annual seating cost per workstation
Purchase price spread over the chair's service life
Illustrative. Assumes a $1,500 premium chair replaced every 7.5 years. Rubicon's service life is a design target.
Ways to buy
Own the chair outright, and add the services that keep it performing.
App subscription
Optional posture insights and structural care, built on added value rather than forced obsolescence.
Lifecycle support
Service plans for enterprise customers that keep every seat performing year after year.
Where to get Rubicon
Three routes, each matched to a different kind of buyer.
Enterprise
Work directly with our team, from first conversation to on-site setup, for deployments of any size.
Medical partners
Specialized sales through consultants to clinical environments and high-stakes professionals.
Individuals
An online store for professionals who see their chair as a long-term investment.
How a rollout works
Start small, prove the value with your own people, then grow.
- 1
Pilot
A handful of chairs for one team, set up on site.
- 2
Feedback
Your people report on comfort, support and day-to-day use.
- 3
Department rollout
Expand to a full department once the pilot proves itself.
- 4
Standardize
One seat across every floor and site, with lifecycle support.
Furniture dealers and workplace providers
We're looking to partner with office furniture distributors and complementary vendors to offer Rubicon as part of complete workplace solutions.
Why Rubicon
Legacy brands optimize for comfort and design. Rubicon is built for long-term structural performance, which changes both the product and the economics.
Structural design
Patent-pending integration of pneumatic support and load distribution, protected by a Canadian patent application.
Material strategy
A Grade 5 titanium structure engineered for long service under commercial use.
Lifetime economics
Fewer replacement cycles mean lower cost per year of use than conventional premium seating.
Operational consistency
One standardized seat across an organization simplifies long-term facility management.
Be one of our first test teams
We're inviting a small number of organizations and individuals to test Rubicon early and help shape the final product.